I'm writing, I'm sharing my wisdom, I'm an expert at what I do - why isn't that enough? Feels like at one point or another everyone asks that question, maybe not out loud, but at least to themselves. The problem is we have reached a point where information abounds.
Heck, I wired a fan and light into a space in the ceiling where no light existed before. I'm not an electrician by any stretch of the imagination and my house is full of knob and tube wiring. I built a camper out of cedar fence posts - I'm not a carpenter either.
Neither of those two things were insignificant accomplishments - the point is that there is so much information around that just telling people how to do things isn't enough. People can do a lot with youtube and ai and a bit of background about what seems reasonable.
When we create content and offers these days we need to keep these points in mind. We need to think about what are we adding to the conversation that is unique. And how can we add a human element to our offers that is both personalized and quickly consumable or actionable in a way that ai isn't?
And then we need to play the game of Substack the way Substack wants to be played.
Notes - introduces you to the world. Think of them as little conversation starters. Bits of wisdom that a stranger who is your people might find relatable, or intriguing or something they can respond to.
Chats - start conversations at a deeper level - one concept developed further
Lives - you talking to your people. These also become long form content on your publication.
Articles - these are deeper thoughts, from a unique angle. Google indexes these.
There are 4 ways emails work these days on Substack (they are working on a 5th)
You create emails through your articles/newsletters
You create the welcome email
You can broadcast email (and now you may segment your list)
and you can email your chats
Everything runs off of commenting, liking, following and subscribing to other content on Substack for discover ON the platform. So, unless you have a HUGE audience already or are doing paid advertising to drive awareness, simply writing on Substack isn't enough to drive discovery.
And all of these mechanisms take time and consistency. Nothing is free in this world. Everything requires time. (Time can be condensed with your life force which we call money - which isn't actually money - it's currency - but that's a discussion for another day)
I tell you this for 2 reasons:
- it is easy to get discouraged
- it is very important to set Substack up properly to make the most of the traffic you do get.
You can go through the Substack Setup Intensive #🎯START HERE at any time - there are plenty of replays in there to help you get the foundation set up quickly and effectively - once you've done that then hop on a live and we'll go over everything together. 🪻🏝️🌺🍁🍀🍁🌺🏝️🪻
and Tomorrow...
The Monetize Your Mission Mastermind will focus on Notes - writing them, scheduling them, where you can find the analytics how to make the most of this notes boost thread in a way that helps you get discovered by the larger Substack community.
🪻🏝️🌺🍁🍀🍁🌺🏝️🪻
Post your links to notes, chats, lives & articles here for boosting - we'll like, comment & restack where appropriate.