🔥💜🚀NOTES BOOST 7/12/2026
This week my son, who lives in San Diego normally, and his family (and a gaggle of their friends) will be caravaning in to stay at bear lake - which is the other side of the mountain from where I live.
One of my other sons will be camping there with them and the rest of us will be popping over each of the three days they are here to go do fun adventures. Such an exciting week ahead.
They are arriving on Tuesday so no Q&A/Social Hour or Monetize Your Mission Mastermind this week but the next week things will be even better than normal!
🪐💜🌱✨☕🌎💫
Yesterday I started - or should I say adjusted - an experiment I've been running for about six months now. And that is the Learn Substack - Substack Starter Space.
Originally I created the community after a conversation with @Des Dreckett about public Skool communities and their SEO value. I was curious what would happen if I simply created a genuinely useful public resource and consistently added content without worrying about promoting it.
For the past six months that's almost exactly what we've done.
No complicated funnels.
No advertising.
Just showing up and posting helpful content about getting started on Substack.
Slowly but surely the community has grown to 136 members, simply because people keep finding it.
So now it's time for the next phase of the experiment.
i'll also be posting the Daily Notes Boost thread here alongside our private Client Acquisition for Coaches community. (which is free to join)
🌳The two communities serve completely different purposes.
Client Acquisition for Coaches is our workshop. It's where we have deeper conversations, support one another, ask questions, celebrate wins, and build relationships together. It's intentionally more personal.
Learn Substack is a public resource library.
Because it's public, everything shared there can be discovered by search engines. The links you post can be crawled and indexed, and even people who aren't members can browse the community, discover resources, and click through to your articles and Notes.
In other words...
One community is designed for relationships.
The other is designed for discoverability.
Together they create something much more powerful than either one could on its own.
You'll also notice I recently added a $2/month option to Learn Substack.
This isn't really about the two dollars.
It's more of an experiment.
A couple of other communities have been using this approach, and I'm curious to see what happens.
My theory is that having a low-cost membership creates just enough commitment for someone to pull out their credit card while also signaling to Skool that the community is monetizing.
If that helps the platform surface the community to more people, it becomes a very inexpensive way to test another traffic source.
We'll see.
As always, I'll share what works, what doesn't, and what I learn along the way.
🪐💜🌱✨☕🌎💫
This all grew out of a video Evelyn Weis of Grow With Evelyn shared yesterday about becoming an authority in a niche - which was also echoed in a post Des created over in the Content Revenue Lab yesterday.
The combination of those two discussions got me thinking about niching down. It's something I think we tend to get wrong (and when I say we, I absolutely mean me).
I don't think becoming known has much to do with making your world smaller.
I think it has everything to do with finding the tiny distinction that makes people choose you.
Des used the example of a dog groomer.
Let's play with that.
🐕 Dog groomer.
Okay.
🐕 Dog groomer who specializes in beagles.
Now every beagle owner pays attention.
🐕 Dog groomer who specializes in beagles and creates a luxury spa experience.
You haven't stopped grooming golden retrievers, poodles, or doodles.
You haven't closed any doors.
You've simply planted a flag.
When someone thinks, "I want the very best for my beagle," your name is the one that comes to mind.
That's the difference.
I think too many of us start by listing everything we do.
We coach.
We speak.
We write.
We podcast.
We consult.
We create courses.
We build websites.
We help with AI.
We...
By the time we're finished explaining ourselves, people can't remember any of it.
Instead, what if you asked yourself...
What's the one tiny corner of the world I'd love to own?
Not the biggest. (though we do need to be careful here - it needs to be big enough to support us and have resources to pay us)
The clearest.
For me, that realization happened yesterday. Well technically it's been evolving as you all have seen.
I'm not trying to become known as the Substack person.
I'm not even trying to become known as the coach who helps people grow on Substack.
🔥I want to become known as the person who helps coaches get started on Substack so their visibility leads to paying clients.
That's different.
The distinction isn't the platform.
The distinction is the outcome.
Once someone understands that one thing about me, everything else I teach makes sense.
Podcasting.
Communities.
Pinterest.
Email.
Websites.
AI.
Those aren't my niche.
They're all tools that support the promise.
So, here's what I'm wondering...
If someone else had to describe what makes you different in one sentence... what would you hope they'd say?
Not what you do.
Not your job title.
Not your elevator pitch.
What's the distinction that makes you the obvious choice for the people you most want to serve? Ultimately - t's about owning a very specific idea in people's minds, not narrowing your capabilities.
🪐💜🌱✨☕🌎💫
Please share your links to notes & content here for boosting - we'll like, restack and comment where appropriate.
Happy Sunday!!
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🔥💜🚀NOTES BOOST 7/12/2026
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