How to Start a Podcast on Substack (The Simplest Way for Coaches)

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If you’ve been thinking about starting a podcast but keep stopping yourself because of tech, hosting platforms, or overwhelm - Substack might be exactly what you’ve been looking for.

One of the biggest misconceptions about podcasting is that you need more tools. In reality, you need fewer.

Substack lets you start a podcast inside the same platform you’re already using to write, publish, and grow an audience - without paying for podcast hosting or managing complicated integrations.

Why Start a Podcast on Substack?

Substack podcasting works especially well for coaches, spiritual entrepreneurs, and creators who want visibility without becoming influencers.

Here’s why:

You don’t need separate podcast hosting
Your podcast automatically generates an RSS feed
Episodes can go out to Apple Podcasts and Spotify
You can publish audio, video, and written posts from one place
Your content gets distributed inside the Substack ecosystem

In other words, you create once — and let Substack do the heavy lifting.

👀What “Starting a Podcast on Substack” Actually Looks Like

Starting a podcast on Substack is not about building something massive on day one. It’s about consistency and clarity.

A simple setup looks like this:

Create a podcast section inside your Substack
Publish an audio or video post
Turn on podcast distribution in settings
Let Substack handle the RSS feed
Optional: connect Apple Podcasts and Spotify

That’s it.

No complex dashboards.

No third-party hosting fees.

No jumping between platforms.

Video & Audio & Writing (Without Extra Work)

One of the most powerful things about Substack podcasting is that you don’t have to choose one format.

You can:

Upload a video
Add a separate audio file for podcast listeners
Include a written post for readers

This means you’re meeting people where they already are - whether they prefer to watch, listen, or read - without creating separate content for each platform.

Do You Need a Big Audience to Start?

No.

This is one of the biggest mental blocks I see.

If you have:

a clear message
a point of view
something helpful to say

You’re ready to start.

A small, engaged audience is far more valuable than a big one that doesn’t care. Substack rewards engagement, not vanity metrics.

Podcasting on Substack Is About Visibility, Not Perfection

Most people delay starting because they think they need:

a fancy intro
professional editing
hundreds of episodes planned

You don’t.

Your podcast can evolve. Your message can refine itself as you go. The key is to start where you are and let momentum build.

Where to Go Next

If you want help setting this up the right way - without guessing - explore the Start Here / Getting Started on Substack guides inside this community.

You’ll find: