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🚀 Daily Notes Strategy for Substack
The goal of Notes is not to “go viral.”
The goal is to:
- stay visible
- create conversations
- build authority
- attract aligned people
- move people into your ecosystem naturally
Most people treat Notes randomly.
The people growing fastest on Substack are treating Notes like relationship marketing.
That means:
- consistency over perfection
- conversations over broadcasting
- visibility with intention
🌟 The Core Strategy
The easiest way to approach Notes is to think in 4 categories:
1. Authority Notes
These build credibility and position you as someone who understands the problem.
Examples:
- lessons
- mindset shifts
- client breakthroughs
- mistakes people make
- quick strategies
- industry observations
Example:
Most coaches do not have a visibility problem.
They have a clarity problem.
Visibility simply amplifies what already exists.
2. Conversation Notes
These are designed to spark engagement.
Examples:
- yes/no questions
- unpopular opinions
- this or that
- relatable experiences
- simple debates
Example:
Hot take:
Long-form content is becoming MORE important, not less.
Agree or disagree?
OR
Miracle Whip on tacos… yes or no? 😂
3. Personal / Human Notes
People connect with people.
These Notes create emotional connection and relatability.
Examples:
- behind the scenes
- lessons from life
- stories
- funny moments
- failures
- observations
- beliefs
Example:
Building a business in your 60s feels very different than building one in your 20s.
Less urgency.
More alignment.
More peace.
Better decisions.
4. Promotional Notes
This is where most people go wrong.
Promotional Notes work best when:
- mixed naturally into valuable content
- tied to a real problem
- connected to a transformation
- conversational instead of pushy
Example:
Seeing so many people struggle with messy Substack setups right now.
That’s exactly why the next Substack Setup Intensive exists.
Saving people days of frustration and helping them build it correctly from the start.
📅 Simple Daily Posting Rhythm
This is sustainable without burnout.
MORNING NOTE
Authority or motivational
Purpose:
start visibility early
MIDDAY NOTE
Conversation-style
Purpose:
increase engagement + comments
EVENING NOTE
Personal, behind-the-scenes, or promotional
Purpose:
relationship building
🔥 The Notes Ecosystem Strategy
The real power comes from how Notes connect into your ecosystem.
Every Note should potentially lead people toward:
- your Substack
- your podcast
- your Skool community
- your free resource
- your mastermind
- your conversations
Not aggressively. Naturally.
🎯 The 70/20/10 Rule
A good balance is:
- 70% value + conversation
- 20% personal connection
- 10% promotion
Most people reverse this and wonder why nobody engages.
💬 Community Action Plan
come join us in the You World Order Community where we work together to support notes & content with boost threads daily!
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🚀 Daily Notes Strategy for Substack
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