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Hello! Welcome to the Marketing Profit Accelerator Skool. The goal of this skool is to help entrepreneurs and businesspeople to grow their business through effective marketing plans and tools. It is possible for any business to achieve double-digit, Marketing led profit growth! Start by checking out these links: - Classroom - Roadmap - Mission - Resources - Work directly with Gareth To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. What project you're currently focused on 3. What is the current "One Thing" you believe is holding you back See you in the comments!

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How to Start With Digital Marketing (4 ESSENTIAL Tips for Beginners). Digital Marketing 101. Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing? I give you 4 essential tips for beginners, in a digital Marketing 101 format. In this video I’m going to show you the essentials to get started with digital marketing: WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE? - How do customers find you? - Website 101 - Leveraging 3rd party on-line applications - Social media platforms WEBSITE BASICS - Defining the purpose of your website - The importance of Responsive Design - Search Engine Optimization (SEO) CONTENT MARKETING - Relevancy and interest - Top social media platforms - Automating posting If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let's get into it... FREE DIGITAL MARKETING ANNUAL PLANNER - DOWNLOAD HERE: https://stepstogrowth.aweb.page/.../dbdd0ed2-ee57-4558... Chapters in the video: 00:00 Introduction 01:34 Definition of Digital 03:25 Contents, What we will cover today 03:50 What does it mean to have a digital presence? 05:35 Website 101 09:00 Search Engine Presence (SEO) 10:45 Directory and review sites 15:00 Social Media Platforms 30:00 Automating Social Media Posting 31:38 Free digital marketing annual planner 38:45 Additional resources - website 40:00 Conclusion ====

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Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it? In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want. So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover: – What is Digital Marketing? – Types of Digital Marketing – Benefits of Digital Marketing – Strategies for Digital Marketing – Tools for Digital Marketing – Conclusion If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let’s get into it…

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This video briefly explains what a marketing manager is, the role of the marketing manager and what they do. Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth. Chapters in the video: 00:00 Introduction 00:52 Getting stuck with marketing - overwhelm! 01:16 What is the role of the marketing manager? 01:43 The purpose and role of marketing 02:49 The four marketing things to do first 03:16 Product portfolio 04:37 Pricing 05:05 Place or channel or distribution 06:04 Promotions and advertising 08:01 People plan 09:51 Summary 11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com

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A list of resources you have been searching for to help set up the marketing machine in your business: Pictures: Canva - Create all your graphics and pictures yourself Photoshop - If Canva is not enough, and you want something more powerful ------------------------------- Music and Sound Effects: Streambeats - free music (mostly lofi) by Harris Heller Uppbeat.io - free music for every genre, you must credit the author and you limited to 10 downloads per account Audiolibrary - free music, you have to give credit to the author Epidemic Sounds - The most quality music, requires subscription Artlist - also a premium music service, you can use the music forever, but you have to pay upfront for a yearly subscription ------------------------------- Graphics: Pexels - best site for free stock footage and videos Cover - free stock footages Storyblocks - premium stock footage and videos (quantity) Artgrid - Cinematic premium stock footage and videos (quality) Noun Project - quality minimalistic icons Flaticon - colored icons Motion Graphics - texts that makes your video look pro Flourish - Data visualization -------------------------------

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There is a crisis of confidence in the world today, while this is the best time to be alive in all of human history; we should be celebrating and going to greater heights, yet we are tearing ourselves apart... The knowledge is out there, meritocracy, equal opportunity in knowledge, then the application is up to you... We need to be working to the next level of human progress and the only way for that is for every individual to take control of their mind, body and sustainably produce more and share this knowledge with others so they too can rise. Capitalism is not perfect, there are many elements in it that need improvement, The best way is meeting customer's needs to build businesses, that funds a civil society and enables a true meritocracy, while still helping the people who genuinely need it. This is how we make the world a better place, this is how we progress, this is how you contribute. The success of anything in life in life is a process. Anything can be reduced to a framework that anyone else can apply. Too many people try to get rewarded by taking simple things and making them complex, I believe progress comes from the opposite direction and my superpower is taking complex things and making them simple. Everything can be reduced to a framework, and I am the Framework guy. So, revel in the accountability and agency of your own life and own results. Set your flag for where you want to go and get the framework to get you there. Then share widely and positively - whatever that means to you. If you believe in any of the above, then I encourage you to join the Marketing Growth Nation! I'm setting a mission for people who join the Marketing Growth Nation to achieve profit growth collectively of $100mln at Gross Margin level from using my teachings, tools and techniques in their businesses, that they aim to spend or re-invest wisely for the benefit of civil society - "A rising tide lifts all boats." So, if growth = frameworks, what is my contribution? It's Marketing frameworks. How to grow businesses based around customer's needs.

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Here's what the journey ahead looks like: Step 1: Get grounded in Marketing Principles and Fundamentals. - This can be done using the free Marketing School Course. Step 2: Create your overall Marketing Plan. - This can be done using the free resources or accelerated using the Marketing Plan Accelerator program. Step 3: Zoom in on the key marketing activities and levers that will really make an outsize impact on your particular business - turn the combinations of these into a sustainable competitive advantage. - This can be done by unlocking and accessing the elements of the NextLevel Marketing Program. Step 4: Iterate steps 2 & 3 for sustainable Double Digit Profit Growth. Note: This roadmap is definitely not final. If you see any problems with it, comment below. If you can think of anything you think should be added, comment below.

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Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan. If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Key Moments in this Episode ======================== 00:00 Introduction 00:45 Contents 01:12 Contents of the Marketing Plan 01:24 Summary of the Marketing Plan 01:34 The Market and Competitors 02:29 Business and Marketing Strategies 02:45 The Detail of the Plan 03:50 Calendar of Activities 04:15 Financial KPI's 05:07 Free Video at www.stepstogrowth.com 05:23 Method to write your marketing plan step-by-step 06:18 Detailed contents of the marketing plan and "How" to fill it our 09:16 Output of the Plan - Seven Summary Pages to Run your Business! 11:08 The Method of the Marketing Plan Accelerator - Step-By-Step Walk Through 14:42 How to Get Access to the Marketing Plan Accelerator Program

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Wondering about the b2b2c business model and b2b vs b2c marketing strategies? If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set - lets find out what that is... 1) In this video we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it. 2) We're going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment 3) Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c

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What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes! What is B2B marketing? If you have asked the question, "what is B2B marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video! I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I'm are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

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What is B2C marketing? If you have asked the question, "what is B2C marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I'm are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

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Who is on your board? This powerful concept was born off the back of three powerful quotes I cover in the video. "The most important decision in your life is who you spend time with, as this is who you become." So, it is about your peer group. This method shows how you can fill your life with positive board members for your life in the areas of health, wealth and relationships and then watch you life skyrocket accordingly!

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I cover "how to manage a brand?", with my simple 11 step process to manage a brand. My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth! Watch and Enjoy! Gareth Flood Key Moments in this Episode ======================== 00:00 Introduction 00:28 Overview 01:50 Previous Years Brand Performance 02:38 Brand Performance Summary 02:48 Brand Ambition 03:32 If You Like This Content 03:46 Summary Of Insights 04:17 Competitor Summary 05:00 Product or Service Portfolio - By Tier 06:08 Brand Pricing Maps or Benchmarking 07:43 Build Your Marketing Or Brand Plan 08:00 Brand Threats And Opportunities 08:40 Levers of Growth 10:12 Priority Growth Areas 11:28 Summary Of The Plan 13:42 Conclusion MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand

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I cover "how to make a brand?", with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business - this is the place to start! My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth! Watch and Enjoy! Gareth Flood Key Moments in this Episode ======================== 00:00 Introduction 00:23 How do you make a brand? Ten step process 00:53 The high level questions that must be answered with your brand 01:42 The first step: Brand Purpose 02:33 The second step: Brand Mission 02:49 The third step: Our Customer 02:59 The fourth step: Customer Insight 03:33 The fifth step: Rational Benefit 04:25 The sixth step: Emotional benefit 06:02 The seventh step: Reason to believe 06:24 The eighth step: Differentiator 07:23 The ninth step: Brand personality 04:25 The tenth step: Brand essence 09:25 Ways to develop and test your brand

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The next video in my series on on the topic of Branding: Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand. I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer's preferred choice. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth! Watch and Enjoy! Gareth Flood Key Moments in this Episode ======================== 00:00 Introduction 00:38 Definition of a brand - What is a brand? 01:18 Making a brand/developing a brand - development rules 05:55 Making a brand/developing a brand - development traps 09:14 Marketing Growth Nation Facebook Group 11:12 Conclusion

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So, you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I'm going to cover the 6 elements that make up the basic contents of a best-in-class marketing plan 1) In this article I'm going to show you the 6 minimum elements that make up a great marketing plan, and why you need each one. 2) I'm going to show you a simple tool to evaluate where you against these topics. 3) Finally, I'm going to let you know about a free case study that shows what is possible if you execute these 6 things correctly. The 6 topics that make up the marketing plan Understand your Customers ● This critical starting point is your first step towards an effective marketing plan, as it helps you to make decisions about what to do - based on what your customer’s needs are and fulfilling those needs in order to create a successful business. ● This is the foundation - Understand your customer, using techniques like “customer journey” to know who the target customer is and gain insight into what they do and why they do it. Analyse your Market and Business Situation ● Analyse market information, competitor, and your own company data to identify opportunities for growth. ● With thorough analysis, using a structured process, you will achieve a deep and objective understanding of the key information on the market, competitors, and customers to enable you to distill insights, identifying issues and opportunities for your business. Identify Issues and Opportunities ● Based on external and internal insights, connect multiple information sources to uncover what issues and opportunities there are and what actions are required to achieve business success. ● By summarising the key issues and opportunities for your customers and market, you can focus your resources on the RIGHT opportunities to maximise growth with minimised risk. Develop Effective Plans ● Develop the Annual Marketing Plan - set Objectives, Key Performance Indicators, create the Marketing plans and calendar of activities to drive business growth. Developing the plan is the integration of all elements of the marketing mix including product, brand, pricing, promotions, and channel management to support the strategic focus of the business. End result is tangible action plans and communications that will drive implementation in the market.

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https://youtu.be/4Tc6DhV1owQ Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done. This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand - anyone can use a brand to drive business profit. #branding #brandplan #brandstrategy #marketing #marketingplan #brand #branding #marketing

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This video talks through the "Value of Marketing." It is part of the "What is Marketing?" introduction to the concept of Marketing. The value of marketing is that is allow you to three very important things...

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What is Marketing? This is the starting point for students and people new to the concept of marketing. This video takes a simple approach to explain, in easy Marketing 101 terms, what marketing is and what marketing is not. It includes definitions for "Marketing" and describes the key process of it. Enjoy! #marketing #whatismarketing

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In this video, we cover, two ‘best in class’ case studies of brand management: Apple and Ikea. https://youtu.be/HlWUdiRFOMs

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In this video, we cover, in easy Branding 101 terms, what role a brand plays in business and how you can use a brand in your business.

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Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this video, we cover, where brands come from, as knowing the history and development of a topic informs how it is used and how you can use it today.

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Definition of a brand in this video (see the link) So, what is a brand? The short definition - the brand defines the product and company, a brand is not just a logo, it is the sum of perceptions of everything a company does. This encompasses its products, services, stakeholders (i.e., people that are not employees, or customers, for example, government interactions or investors), the social communities and investments charities that the company is involved in, employees, research and development, supply and operations. A brand covers ALL of these things - it's the sum of perceptions of everything a company does, On a technical level, it can be broken out into rational product or service attributes, like this: • Rational Product Attributes • Quality • Durability • Reliability • Price So, if it's a product, you can look and feel and touch it, what is the quality, the durability, the reliability associated with the product? And what is the price? Even the price alone gives you perceptions, e.g., low price versus high or premium price tells you something about the brand. Then there are emotional product attributes. • Emotional Product Attributes • Image • Reputation • Trust • Gives Confidence What is the image of the brand? What is the reputation of the brand and the company? What the trust does the brand give to you? And how much confidence does the brand give to you? What things are emotionally triggered when you look at each of these brands in the picture above? They will mean something to you in your head. There is a perception of each of these brands and therefore the company's products or services that these companies put into the market. And all of that together is what the brand is.

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Main branding video that covers, in easy Branding 101 terms: - What a brand is - Where brands come from - What role a brand plays in business - Two case studies of world class branding Here is the full article: https://medium.com/@gareth_stepstogrowth/what-is-a-brand-what-role-does-a-brand-play-in-business-27a92336f0f1 What is a Brand? What role does a brand play in business? If you've been asked the question, what is a brand? And what role does a brand play in business? Do I need a brand to make sales in my business? I'm here to answer these questions for you. Now the answers might not be what you think, let's get to the bottom of it.. In this article, we're going to cover: · What a brand is. o It's a full definition that not many people are aware of. · Where this idea of brands and branding came from. o Because what was true in the 1800s is still true today. · What role a brand can play in your business. · Two ‘best in class’ case studies of brand management. What is a brand? So, what is a brand? The short definition - the brand defines the product and company. If you look at the image below, a brand is not just a logo, it is the sum of perceptions of everything a company does. This encompasses its products, services, stakeholders (i.e., people that are not employees, or customers, for example, government interactions or investors), the social communities and investments charities that the company is involved in, employees, research and development, supply and operations. A brand covers ALL of these things - it's the sum of perceptions of everything a company does, On a technical level, it can be broken out into rational product or service attributes, like this: • Rational Product Attributes • Quality • Durability • Reliability • Price So, if it's a product, you can look and feel and touch it, what is the quality, the durability, the reliability associated with the product? And what is the price? Even the price alone gives you perceptions, e.g., low price versus high or premium price tells you something about the brand.

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