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Marketing Secrets - The Insiders Guide to Marketing
This is my 40 page eBook covering an introduction to marketing. Start here if you want an overview of marketing, covering: • INTRODUCTION • THE VALUE OF MARKETING - What is Marketing? - The power of brands & the value of Marketing - The difference between B2B and B2C Marketing - The Value of Marketing : In-Work challenge • MY ROLE AS A MARKETING MANAGER - The value YOU bring - Checklist for delivering great plans - The Marketing Manager planning approach - What do you need from the planning approach for your business? See list of products to help deliver goals. • KEY TOOLS & TERMS Everything you need to get started on your journey! 🔥 😎 💰
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How to Manage Cashflow - new article in the business school
New article in the business school under "Classroom", you can download the document How to Manage Cash Flow - Business School · Marketing Plan Accelerator (skool.com) How to Manage Cashflow •Top tips for managing cash flow •We all realize that times are tough, and in many cases, the Top tips for managing cash flow Cash is king. In many cases, the key to running a robust business is the management of cash flow. Below are a series of tips that could help you improve your current cash flow situation. You may find it helpful to have a meeting with your finance manager and go through the tips below. After the discussion you may find out that cash flow is well managed in your company. But if you identify any gaps, you may find these tips useful in taking some practical steps to improve your cash management. You may also want to share these tips with your customers and in particular with those businesses that you know could benefit from advice. • Project your cash flow •Projecting your cash flow in advance will enable you to identify periods when cash flow might be tight, allowing you to look at potential credit facilities to help the business through this period. You’ll also be in a stronger position to negotiate a credit line when you don’t actually need it. • Call in the cash promptly ·Ask your customers to send their orders to you by fax or e-mail ·Send your invoice at the earliest opportunity. The earlier you send it the greater the chances of you being paid on time ·Encourage electronic forms of payment (such as BACS) to speed up the process of money being received ·Cash cheques immediately ·Adopt a ‘carrot and stick’ approach to customers based on how good they are at paying their bills on time. Look at offering discounts to customers that pay before the due date, or cash on delivery. Apply ‘late payment fees’ to customers that are late with payments.
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Internal Market Research Brief
Template for an internal market research brief - so this is for you to use within your company to pull together a brief to enagage agencies to do your market research; or for you to get clear and aligned with your own people in the company as to "WHAT, WHY, WHERE, HOW" for doing market research.
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Getting market information for your marketing plan.
This video briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan Link to get the full market information module: https://marketing.stepstogrowth.com/market_information Chapters in the video: 00:00 Introduction 00:19 Contents 00:51 Introduction to Gareth Flood 01:15 Intro to Market Information 01:26 The Marketing Framework 01:49 Explaining Market Information 04:58 Where Market Information Sits In The Marketing Plan 07:38 Overview And Objectives For Market Information 10:08 Design Of Gathering Market Information 14:13 What Else Needs To Be Considered 14:24 Different Types Of Data 15:20 Tips And Hints About Data Gathering 16:48 Searching For Information Resources 19:23 Resources 21:57 Summary And Conclusions 23:30 Link To Access Market Information Module
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How to Start With Digital Marketing (4 ESSENTIAL Tips for Beginners). Digital Marketing 101.
How to Start With Digital Marketing (4 ESSENTIAL Tips for Beginners). Digital Marketing 101. Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing? I give you 4 essential tips for beginners, in a digital Marketing 101 format. In this video I’m going to show you the essentials to get started with digital marketing: WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE? - How do customers find you? - Website 101 - Leveraging 3rd party on-line applications - Social media platforms WEBSITE BASICS - Defining the purpose of your website - The importance of Responsive Design - Search Engine Optimization (SEO) CONTENT MARKETING - Relevancy and interest - Top social media platforms - Automating posting If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let's get into it... FREE DIGITAL MARKETING ANNUAL PLANNER - DOWNLOAD HERE: https://stepstogrowth.aweb.page/.../dbdd0ed2-ee57-4558... Chapters in the video: 00:00 Introduction 01:34 Definition of Digital 03:25 Contents, What we will cover today 03:50 What does it mean to have a digital presence? 05:35 Website 101 09:00 Search Engine Presence (SEO) 10:45 Directory and review sites 15:00 Social Media Platforms 30:00 Automating Social Media Posting 31:38 Free digital marketing annual planner 38:45 Additional resources - website 40:00 Conclusion ====
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