I'm a therapist trying to launch an online practice in LA and I just set up my website last week using Squarespace, which honestly took me about 15 hours and still doesn't look the way I want it to. Someone told me to connect Google Analytics and I did it, but when I open the dashboard I genuinely have no idea what I'm looking at. Like there are numbers everywhere and I don't know if they're good numbers or bad numbers or what I'm even supposed to do with them. I'm not launching officially until March 1st and I don't want to waste money on ads before I understand at least the basics of whether anyone is actually finding my site.