The "Value-First" DM Funnel
Happy Monday!
This week we are mapping out low-friction, high-converting lead generation strategies.
We start with the "Value-First" Direct Message (DM) Funnel: starting helpful, non-salesy conversations with prospects that naturally transition to business discussions.
  1. When you connect with a potential client on social media, do you immediately pitch your service, or do you start by asking about their current business challenges?
  2. What is one highly valuable resource or template you can offer a prospect in their DMs to prove your expertise without asking for anything in return?
Action Item: Identify 5 ideal prospects on social media, leave a thoughtful comment on their recent posts, and send them a friendly, value-first message.
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Paul Mullon
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The "Value-First" DM Funnel
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