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202 contributions to Starting from zero
Sunday Prep: The Weekly CEO Hour
If you spend 100% of your time working in the business, you have zero time to work on the business. Dedicating one uninterrupted hour every week to high-level strategy is the hallmark of a mature entrepreneur. 1. When was the last time you sat down just to look at the big picture without checking emails or doing client work? Action Item: Block exactly 60 minutes on Monday's calendar for your "CEO Strategy Hour."
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Weekend Review: The Bottleneck Check
Weekends are for auditing the friction in your business. As you grow, the systems that got you out of the "zero" phase will often start to break under the pressure of new volume. 1. Where are you currently the biggest bottleneck in your own business? 2. What process broke down or caused you the most stress this week? Action Item: Identify your biggest operational bottleneck and share how you plan to fix it.
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Outsourcing the $10/hr Work
To grow beyond zero, you must stop doing $10/hour tasks so you can focus on $100/hour strategy. Hiring your first gig worker or freelancer for a tiny, specific project breaks the mental barrier of bringing others onto your team. 1. What is one minor design, research, or admin task you can completely hand off today? Action Item: Post a small 10−20 micro-job on Upwork or Fiverr to test the outsourcing process.
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Gathering Video Testimonials
Written reviews are great, but a 60-second video of a satisfied client talking about your work is the ultimate trust-builder. Upgrading your social proof to video instantly elevates your brand above the competition. 1. Who is your most enthusiastic past client? 2. Have you explicitly asked them if they would be willing to record a short video review on their phone for you? Action Item: Send an email to one past client asking for a 60-second video testimonial.
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The Client Upsell
It is exponentially easier to sell an additional service to an existing, happy client than it is to acquire a brand-new lead. Pitching a relevant "upsell" provides immediate value to them and instantly boosts your revenue. 1. What is the logical next step or additional service your current clients need after finishing your primary offer? Action Item: Identify one current or recent client and pitch them a complementary service today.
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Paul Mullon
5
160points to level up
@paul-mullon-3091
Active learner and student of continuous personal development. Always willing to learn, contribute and be taught.

Active 1h ago
Joined Nov 8, 2025