You don't need a PR agency to get featured in industry magazines or popular blogs; you just need a compelling story.
Pitching a contrarian or highly insightful angle to a journalist puts your brand in front of thousands of readers for free.
- Which journalist or blogger covers your specific industry regularly?
- What unique, contrarian angle can you pitch them regarding your market?
Action Item: Send a short, value-driven pitch to one journalist or industry publication.