You cannot build a successful solution in a vacuum; you must talk directly to the people you are trying to serve.
A 15-minute conversation with a potential customer will provide more actionable insights than hours of isolated brainstorming.
- Who is one person matching your ideal customer profile that you can interview this week?
- What is the most important question you need them to answer about their pain points?
Action Item: Schedule a brief chat with one potential user or client to ask for their feedback.