Remember WHY you’re doing this and WHO you’re serving! It’s not about you, how you feel things should go, how you think it should be, and not even what you feel is best for your clients and audience. It’s about what THEY want, feel, and think! You will increase revenue by doubling the number of clients you serve by remembering it’s NOT about you. Remove how you feel about yourself and think solely on what your clients and audience has communicated. Then engineer a solution and communicate that to them. It’s time for your to become the authority.