About a year ago I had an idea: It would be awesome if I could just run parody accounts for companies A year later, about 90% of my revenue is from running parodies It’s been great, and has made the business much more fun But one part of that was starting new parody accounts for companies They own the account and I run it for them This is one part of the business that hasn’t been as great as I expected for a few reasons: - Starting a new account from scratch is a ton of work. But clients don’t necessarily want to pay for the effort - they only want to pay after they know the account does well - Most parody accounts won’t really get much traction. The concept has to be really funny and timely. Many of the ones I tried to do were just too forced and not that funny. - You can’t directly advertise things on parody accounts. They’re great for awareness, but that makes it harder for clients to measure ROI - Of a client gives up on the project, the account likely dies with the engagement. For now, I’m going to experiment with building my own accounts more, finding one or two great fit sponsors for each one, and writing humor content for clients’ brands. Curious to hear thoughts or ideas

Want to give you guys a look at my September numbers for the writing business Revenue: $40,450 Expenses: $7,593 Operating profit: $32,857 Great month overall. I’m about at my capacity personally with writing clients, but this is a good level between being busy but not overbooked. 2 clients churned but also have 3 new projects I’m starting this month. One of the keys to making this business work is always having new leads or a waitlist ready when capacity opens up. Made about $8k from sponsored posts and creator payouts, which I’m happy about. I don’t want to increase that too much since too many sponsored posts get annoying for the audience. Goals for October: - hit $40k revenue again - Onboard 3 new clients - Keep building my email list Nothing too audacious. Business is going well so I don’t want to shake things up too much! Let me know if I can help anywhere here with anything

Want to give you guys a look at my August numbers Revenue: $38,762.58 Expenses: -$7,827.46 Income before taxes: $30,935.12 I worked with 10 clients (about $30k in revenue), made ~$6k from X creator payouts (best month ever for that), about $2k from sponsored posts, and then a couple hundred bucks from other random things. Solid month overall. Been thinking about hiring a writer to help me out since I definitely have lots more clients I could work with but don't want to over-book myself

This format is working well for me lately: Take something ordinary and boring, but write it like you are presenting something exciting.

X payouts just increased for me Even though my analytics were barely above the last few pay periods, got a good pay increase The new payout program that rewards original content will take effect in a few weeks, but I’m guessing they’ve already made a lot of the changes that reward original content