If people don’t stop scrolling, nothing else matters. A hook is what grabs attention in the first 1–2 seconds of your video. That’s your only job at the start. The 3 Types of Hooks 1. Visual (what people see): This is the first thing people notice. It could be a quick cut, a close-up, movement, or something unexpected. Keep it bright, clear, and easy to understand on a small screen. 👉 The goal: make people think “wait… what is that?” 2. Written (on-screen text): This is the text at the start of your video. It should spark curiosity and hint at what’s coming. Keep it short (5–7 words), easy to read, and high contrast. Think of it like a headline that stops the scroll. Place text near the centre or where eyes naturally land and show each line long enough to read but not so long that it drags. 3. Verbal (what people hear): This is what you say in the first second, a question, bold statement, or surprising fact. Keep it quick, clear, and confident. Just enough to make people want to keep watching. Layering Hooks The strongest content combines all three. Start with something visual, add text that teases a payoff, and say something that pulls people in. Each layer should add something new, not repeat the same thing. Let them unfold over the first couple of seconds to keep attention. Use these editing rules to stop the scroll, hook viewers fast, and keep them watching longer.

People open apps to be entertained, take a break, and see what others are doing. People open apps to: - Be entertained - Take a break - See what others are doing They scroll fast, and only stop when something catches their attention 👀 Don’t try to sell right away. Instead, focus on showing up consistently, sharing something real or interesting, building trust over time. Stop the scroll, then build trust. If people don’t stop, nothing else matters. 👉 Grab attention in the first 1–2 seconds Then keep it real: Show your day-to-day, stay consistent and let people get to know you. That’s how trust builds. Platforms care about two things: - Watch time → people stay - Engagement → likes, comments, shares That’s what gets your content seen. You don’t need to go viral. Growth happens one view, one comment, one share at a time. Over time, that turns into trust, audience, and opportunities. Quick exercise: which hook grabs your attention more?

Before you start posting, you need to understand one thing:how social media works today. Old vs New Before (chronological): - Posts showed in time order - You had to post at the “right time” - Miss it → your post got buried Now (interest-based): - Platforms show content based on what people engage with - Watch time, comments, and shares matter most - Good content can grow hours or even days later 👉 Content matters more than timing What this means for you Don’t worry about posting at the perfect time. Focus on: - Holding attention - Getting engagement - Sharing things people actually care about Why this matters Most people don’t know where their food comes from anymore, especially younger generations online. And the people shaping that conversation…aren’t always farmers. That’s where you come in. Your content becomes the bridge! Because if farmers don’t tell their story… someone else will.

A farm creator is a farmer who turns their day-to-day into content to educate and connect people to food. - Sharing how food is grown - Showing what farmland really looks like - Giving people a real view into farm life Because the truth is, most people don’t know where their food comes from anymore, especially younger generations who spend most of their time online. And the reality is, the people telling the story of food today aren’t always the ones growing it, and consumers are more disconnected than ever. That’s where farm creators come in. Your content becomes the bridge. Because if farmers don’t tell their story… someone else will. 👉 Why do you want to become one?

Welcome to the Social Media for Farmers course. 🌾 This space is built to help you: • Build a strong online presence • Create content that actually connects • Grow an audience that trusts you • Turn attention into real income opportunities You already know how to grow, it’s time to grow your platform. Before we start, where are you at?