Apr 9 (edited) • General discussion
Editing Best Practices
If people don’t stop scrolling, nothing else matters.
A hook is what grabs attention in the first 1–2 seconds of your video. That’s your only job at the start.
The 3 Types of Hooks
1. Visual (what people see): This is the first thing people notice. It could be a quick cut, a close-up, movement, or something unexpected. Keep it bright, clear, and easy to understand on a small screen.
👉 The goal: make people think “wait… what is that?”
2. Written (on-screen text): This is the text at the start of your video. It should spark curiosity and hint at what’s coming. Keep it short (5–7 words), easy to read, and high contrast. Think of it like a headline that stops the scroll. Place text near the centre or where eyes naturally land and show each line long enough to read but not so long that it drags.
3. Verbal (what people hear): This is what you say in the first second, a question, bold statement, or surprising fact. Keep it quick, clear, and confident. Just enough to make people want to keep watching.
Layering Hooks
The strongest content combines all three. Start with something visual, add text that teases a payoff, and say something that pulls people in. Each layer should add something new, not repeat the same thing. Let them unfold over the first couple of seconds to keep attention.
Use these editing rules to stop the scroll, hook viewers fast, and keep them watching longer.
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Editing Best Practices
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