Who's your enemy? · Low-Code Community

Who's your enemy?

It's hard to figure out what your app should be. A good way to try and narrow it down is by defining what you don't want it to be.

For example - you could say Skool's enemy is Facebook. Facebook is full of ads, chaotic, and not well suited to delivering educational content - all the things that Skool isn't.

When you have an enemy, you also get a clear marketing message. Skool actually mentions their enemies in their headline/subheadline:

It's time to ditch Kajabi and Facebook groups.

Put your course, community, and event schedule together in one place. Give your customers a better home. Stop paying for Kajabi and wasting time on Facebook. Simplify your life.

Conflict piques curiosity. People understand a product faster by comparing it to others, and choosing sides is a sure way to get attention. But don't get stuck overanalyzing the competition.

Take a look, and then focus on your own vision and ideas.

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