Feb '23 • General Discussion 💬
Who's your enemy?
It's hard to figure out what your app should be. A good way to try and narrow it down is by defining what you don't want it to be.
For example - you could say Skool's enemy is Facebook. Facebook is full of ads, chaotic, and not well suited to delivering educational content - all the things that Skool isn't.
When you have an enemy, you also get a clear marketing message. Skool actually mentions their enemies in their headline/subheadline:
- It's time to ditch Kajabi and Facebook groups.
- Put your course, community, and event schedule together in one place. Give your customers a better home. Stop paying for Kajabi and wasting time on Facebook. Simplify your life.
Conflict piques curiosity. People understand a product faster by comparing it to others, and choosing sides is a sure way to get attention. But don't get stuck overanalyzing the competition.
Take a look, and then focus on your own vision and ideas.
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Who's your enemy?
skool.com/snappy
Faster than vibe coding. Private AI tools to ship real systems while others prompt. We build businesses, not demos.
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