In this video, Rob Walling explains his "stair step method" to SaaS entrepreneurship.

The method involves taking three steps to reach $1 million or more in annual recurring revenue: building a simple product, rinsing and repeating, and then going full force into a full-blown SaaS app.

• Step One: Building a simple product.

This could be a single feature of a larger product or an add-on for an existing ecosystem, such as a WordPress plugin, Shopify add-on, or Heroku add-on. The idea is to start gener... See more