How To Earn Customers For Life - Y Combinator

Another video that is pure gold from Michael Seibel, this time joined by Dalton Caldwell.

They give so much amazing advice, but I just want to focus on the core message - you need to like your customers.

Many startups see the convoluted systems that bigger businesses have implemented - and try to act like they are a big company too. They do things like pretend the customer service rep isn't actually the founder.

But it's actually a competitive advantage to be accessible, and it's hard to beat a com... See more



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