How To Earn Customers For Life - Y Combinator

Another video that is pure gold from Michael Seibel, this time joined by Dalton Caldwell.

They give so much amazing advice, but I just want to focus on the core message - you need to like your customers.

Many startups see the convoluted systems that bigger businesses have implemented - and try to act like they are a big company too. They do things like pretend the customer service rep isn't actually the founder.

But it's actually a competitive advantage to be accessible, and it's hard to beat a competitor who cares about their customer.

No matter what industry you serve, it's about helping and caring about people. You're making money of course, but in your heart you know you're delivering value in a big way.

The customer can sense when that's the case, and they can also feel it in their bones when you don't care.

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