Case Study: How Amzsite Went From Agency to SaaS in 3 Months Using Snappy

Here's a case study of how we helped an Amazon agency align itself with a micro-SaaS product and the effect it had on their lead generation.

Following the formula of "Info-Product + Micro-SaaS = System as a Service," we developed a "Product Research Micro-SaaS" for an Amazon agency to offer as a lead magnet and build a community of fans around.

When launched on a page of Amazon products, it summarizes all the key information into a chart, including sales revenue. The user is able to load data for hundreds of products within seconds, export information as a CSV file, and view product images all in one window. On top of that, it has a 90-day product history, saved folders, Amazon Alerts, and more.

To an Amazon seller, this is an irresistible lead magnet - and as an Amazon agency, you can easily build a "System as a Service" around this product. Teach people how to find their perfect product, build goodwill at scale, and warm them up to your paid offerings.

When Facebook ads were run to this offer, our client got 30%+ email conversions compared to industry standards of 2-3%. With just one organic post on LinkedIn, over 65 people signed up to their community in order to gain access.

In their community, people also get access to a course that shows them how to use the tool to find a great product. People share their feedback and appreciation, and they also post about the challenges they are facing on Amazon, which are opportunities to close sales.

We helped them accomplish all this by building a Micro-SaaS they could combine with their Info-Product and leverage to establish a community.

Now they are warming up their community to their paid offer, gathering feedback, and moving closer to product-market fit - all while staying out of development hell, and focusing on what they do best.

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