How I Drove $37 Ice Damming Inspection Leads (Full Ad Account Audit)
Inside this Loom breakdown, I walk through a live $37/lead Meta campaign for a roofing client targeting ice damming inspections. You’ll see the exact targeting, creative structure, offer positioning, lead form setup, and where the real conversion leverage came from. This is a full campaign audit—what worked, what was inefficient, and how to tighten cost per lead in seasonal roofing markets. Real numbers. Real structure. No theory.