music + content is where most artists either grow fast or get stuck. Below is a clear, teachable framework you can use in class. Each tip is broken down, with what it means, why it matters, and how to apply it. 1. Music Comes First (But Content Sells It) What it means Content amplifies music—it cannot save bad music. The song is the product; content is the marketing. Why it matters Viral content without strong music = short-term attention, no fans. Great music + simple content = long-term growth. How to teach it Tell students: “If your song isn’t good without visuals, fix the song first.” Test songs audio-only before planning content. Spend more time on songwriting, arrangement, and sound selection than filming. 2. One Song = 30–100 Pieces of Content What it means Don’t post once and move on. Milk every song fully. Why it matters Algorithms reward repetition. People need to hear a song multiple times before caring. How to teach it Break content into categories: 🎤 Performance (singing, studio, mic takes) 🎥 Visual vibe (aesthetic shots, B-roll) 🧠 Story (meaning of lyrics, inspiration) 🎶 Education (how it was made, vocal tips) 😂 Personality (funny or relatable moments) Have them plan content before release, not after. 3. The First 2 Seconds Matter More Than the Song What it means People decide instantly whether to keep watching. Why it matters If they scroll, nothing else matters. A great song with a weak hook gets ignored. How to teach it Teach strong hooks: Start with the chorus, not the intro. Begin with motion (walking, turning, pointing). Use curiosity text: “I almost didn’t release this song…” “This lyric is for anyone who’s been hurt.” Have students rewrite their first 2 seconds before posting. 4. Consistency > Virality What it means Growth comes from showing up, not blowing up once. Why it matters One viral video doesn’t build a fanbase. Consistent artists train the algorithm and audience. How to teach it Minimum: 3–5 posts per week Same artist identity, same sound, same energy

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