Pick One: A Packed Call or a Bigger Community

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Quick question before your next event post: are you trying to fill this call, or grow your community?

They're not the same goal, and the link you use should match whichever one you're actually after.

Think of it like two different doors, and you only get to pick one at a time.

Door number one - straight to the call. You link directly to the Zoom. Nothing in the way. More people will land on the actual call, because there's no extra step. But once it's over, that's it - unless they stick around, you've got no way to bring them back for the next one.

Door number two - through your community first. You link to joining your community, and the call details are inside. Slightly more friction, so maybe fewer people make it to that specific call.

But everyone who joins is now yours; you can invite them to the next one, and the one after that, and they're seeing your other posts too.

Neither door is "right." It depends what you actually want this time.

Got a big webinar you want packed out? Door one. Trying to build something that lasts beyond a single date? Door two.

And you don't have to pick the same door every time; swap it depending on what that particular event is for you.

A one-off masterclass might be all about the call. A recurring thing you run every month might be all about the community, because you're building an audience you'll keep coming back to.

Which door are you usually walking people through?

Curious if it's been a deliberate choice or just a habit.

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Pick One: A Packed Call or a Bigger Community