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What Karl Bro Taught Me About Building Skool Communities (1,100+ Members)
I recently sat down with , who runs two Skool communities and has built one of them to 1,100+ members. His journey from YouTube creator to community owner reveals some critical insights most people miss.
The Problem With Courses Alone
Karl started with a successful YouTube course teaching new creators how to get monetized. It was selling well, but something was broken. Without a two-way conversation, members struggled to get feedback, ask questions, and stay accountable. YouTube felt like shouting into the void.
That's when he discovered Skool—and everything changed.
His Simple 3-Step Funnel
YouTube videos → Free community (nurture + accountability) → Paid mastermind (monetization strategies)
The key?
He doesn't just say "join my community." He speaks to the transformation they'll get. For YouTubers, that's escaping the lonely grind, seeing others push past fear, and getting real feedback on their videos.
Why 1,100 People Joined
Karl converts 25-30% of visitors to his About page.
How?
He delivers on the promise. The more value members get, the more they tell their friends. Word-of-mouth does the heavy lifting.
His CTAs are everywhere - end of videos, descriptions, consistent mentions. "Tell people more than you think you need to," he says. "They're worried about themselves, not you. Give them a reason to move."
Monetization: Sell the Beach, Not the Flight
Karl doesn't sell tactics. He sells transformation. You don't want to hear about flight times and layovers - you want to picture yourself on the beach with a cocktail.
His free community teaches how to get views. His paid mastermind teaches how to monetize those views. Two different problems. Two different solutions. Clean separation.
His Biggest Regret?
Not building his "Core 10" fast enough. Those first 10 engaged members create the foundation for everything. They make new members feel like they've joined something alive, not a ghost town.
His advice?
Make friends on Skool. Join their communities, they join yours. Create a network of mutual support. You're all on the same journey - help each other grow.
Bottom Line
Karl's approach works because it's honest, valuable, and built on relationships. He didn't chase vanity
metrics. He solved real problems for real people.
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Want more monetization strategies?
🆓 Free Community: Join 300+ community owners in Content Revenue Lab
💰 Paid Community: Turn 25-50 members into $1K-$5K/month → Skool Monetization Lab
Connect with Des: LinkedInFacebookInstagramInstagram 2 • Substack
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Des Dreckett
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What Karl Bro Taught Me About Building Skool Communities (1,100+ Members)
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Skool community monetization strategies for creators who want real revenue, not hype. Free-to-paid systems that actually work.
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