I recently sat down with @Karl Bro, who runs two Skool communities and has built one of them to 1,100+ members. His journey from YouTube creator to community owner reveals some critical insights most people miss. Her's a link to the video - https://youtu.be/dcdjWCTOTG4?si=YfDoyAD28AB7UPRX The Problem With Courses Alone Karl started with a successful YouTube course teaching new creators how to get monetized. It was selling well, but something was broken. Without a two-way conversation, members struggled to get feedback, ask questions, and stay accountable. YouTube felt like shouting into the void. That's when he discovered Skool—and everything changed. His Simple 3-Step Funnel YouTube videos → Free community (nurture + accountability) → Paid mastermind (monetization strategies) The key? He doesn't just say "join my community." He speaks to the transformation they'll get. For YouTubers, that's escaping the lonely grind, seeing others push past fear, and getting real feedback on their videos. Why 1,100 People Joined Karl converts 25-30% of visitors to his About page. How? He delivers on the promise. The more value members get, the more they tell their friends. Word-of-mouth does the heavy lifting. His CTAs are everywhere - end of videos, descriptions, consistent mentions. "Tell people more than you think you need to," he says. "They're worried about themselves, not you. Give them a reason to move." Monetization: Sell the Beach, Not the Flight Karl doesn't sell tactics. He sells transformation. You don't want to hear about flight times and layovers - you want to picture yourself on the beach with a cocktail. His free community teaches how to get views. His paid mastermind teaches how to monetize those views. Two different problems. Two different solutions. Clean separation. His Biggest Regret?