Paid groups just went to the front of the line… 👀
Skool just made the biggest argument for choosing to be a paid group rather than a free or freemium that I’ve ever seen. 👀 If you missed today’s news, Skool rolled out a new feature called Growth Boost. Here’s the short version: Skool will now run ads FOR your community. Off their platform, on their dime. You flip a toggle in your settings and Skool starts sending you new members. Yes. Skool is literally going to run the ads for you. Now, I run ads. I run a Skool community teaching people ads. I love ads. Obsessed with them actually. They’re not scary once you know what you’re doing. But if you’ve never touched Ads Manager, I get it, they can feel expensive and risky. Skool just took that whole barrier off the table for you. But here’s the part most people are going to miss… Skool only makes money on this when a PAID member joins. They take a small commission that funds the whole ad program. So guess which groups they’re going to push hardest? The paid ones. Free groups still get promoted, but they are NOT the priority. Skool doesn’t earn anything by sending people to a free community, so why would they spend their ad dollars there? So if your group is free right now, you’re basically at the back of the line for the exact traffic engine everyone’s about to be fighting over. That’s why this is THE moment to go paid. Even low-ticket paid. Because now the math flips: You go paid → Skool prioritizes sending you traffic → those members convert → part of it reinvests into MORE ads for you. A little growth loop running while you sleep. But (and this part matters) Skool sending you traffic is not the same as Skool making you money. The communities that actually win from this are the ones set up to convert. A cover that works as an ad. A Discovery description that pulls people in. An About page that closes. And an offer that’s actually worth paying for. That’s the whole thing we’re building together alongside each other inside The Skool Scaling Squad. How to launch a paid community from day one (no free group, no huge audience, no years of grinding first) and set it up so it actually converts the traffic Skool is now handing to paid groups first.