Make Your Ad Easy to Scan
Most people do not begin by reading every word.
They scan.
Make important information easy to find:
• Short paragraphs
• Clear spacing
• A few useful emojis
• Simple bullet points
• A visible link
• A direct call to action
A strong message can be lost inside one giant paragraph.
Help the eyes before asking for the attention.
Is your current advertisement easy to scan on a phone?
9
4 comments
Ina Tenniswood
8
Make Your Ad Easy to Scan
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