When was the last time you've checked your conversion rate?

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Jun 6 (edited) • ♨️ Questions & Feedback

i check my community stats every single morning for the last 96 days. it's part of my routine. like coffee, cannot be skipped come war or family emergency.

one of the numbers i watch closely? conversion rate. that's the percentage of people who land on your about page and actually join.

the average on skool is around 18%. anything above that = you're doing something right.

mine started strong. 22-33% for weeks. then it started slipping. 14%… 9%… 9%… 9%.

not great when you're putting in work to drive traffic there.

all that effort — posts, outreach, ads — and people land on your page and just… leave.

so, today, i did something about it.

i gave my about page a full facelift

rewrote the short description
updated the full about page description
recorded a VSL
added fresh reviews (thank you Review Domino)

and i'm about to launch a new meta ads campaign to test if the updated page converts better

your about page is your storefront. if it's not converting, nothing else matters. you can have the best content, the best community, the best energy… but if people bounce before they ever walk in? they'll never know.

so, go and check it out, and tell me what you think.

but more importantly, is it time for you to update your About page? 👇

this post just made me go check my stats

it's dropping and i'm pretending it's fine

just updated mine, conversions looking good 💪

yes and i need help with mine 🙋‍♀️

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When was the last time you've checked your conversion rate?