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9h • 🔥 Wins & Failures
Two Farmers Walked Into a Market
let me tell you a story. all characters are fictional. any resemblance to real people is purely educational.
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two farmers were invited to sell their harvest at a big community market.
the organizer took care of everything. the ads. the foot traffic. the setup. the crowd.
all the farmers had to do was show up with their best produce.
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farmer #1 showed up on market day. set up the stand. gave out samples. great produce, honestly.
then packed up and left.
a few days later, the organizer checked in. "How was it?"
"eh. i only got one customer. doesn't feel worth the effort."
to their credit — they added, "maybe I'm looking at this wrong."
yeah. maybe.
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farmer #2 also showed up on market day. also had great produce.
but here's the thing.
farmer #2 came before the market day. helping set up the stalls. handing out flyers around town. talking to other vendors. hyping the event.
on market day? farmer #2 didn't just sell from their stall. they walked around. bought from other farmers. cheered people on. stayed till closing.
after market day? farmer #2 kept showing up. still walking the aisles. still building relationships. still there.
few days after, farmer #2 sent the organizer a message:
"hey — someone from your market just became a repeat customer. thank you."
not a complaint. a thank you.
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now let me be real with you.
farmer #1 isn't a bad person. they're a great expert. talented. skilled. but they treated the market like a vending machine. insert presentation → receive customers.
that's not how it works. that's not how relationships work. that's not how any of this works.
farmer #2? they're going to crush it.
not because they're more talented. because they understand something most people don't:
you don't harvest where you haven't planted.
and when someone shows up like that? with that energy? with that generosity?
i will move mountains for them. every door i can open — open. every connection i can make — made.
that's the real ROI of showing up. it's not in the session. it's in what happens after.
so the next time someone invites you to speak, collaborate, guest teach, or show up in their community
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NOW, ask yourself:
are you Farmer #1 or Farmer #2?
p.s. based on real story
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Two Farmers Walked Into a Market
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