September Series | Body Edition 🍑 Let’s talk about the skin people love to hide. Your butt has skin too. Your back has skin. Your inner thighs have skin. Your bikini area has skin. So why do we treat the face like it deserves professional skincare… but completely ignore the rest of the body? As estheticians, we have an opportunity to change that. A butt facial, glute exfoliation, bum treatment, or whatever fits YOUR brand and niche is essentially professional skincare for another area of the body. The treatment may include cleansing, exfoliation, extractions when appropriate, targeted products, hydration, soothing, and barrier-supportive aftercare — all based on the client’s skin type, concerns, lifestyle, and contraindications. And there are plenty of clients who could benefit from adding this type of treatment to their routine. Think: 🍑 Dancers 🍑 Athletes & gym-goers 🍑 People who sit for long periods 🍑 Clients dealing with congestion or rough texture 🍑 Clients experiencing ingrown hairs 🍑 Clients concerned about uneven tone or post-inflammatory discoloration 🍑 Anyone who simply wants healthier, smoother-looking skin And here’s the part I really want estheticians to understand: Don’t make the treatment ONLY about “lightening.” Discoloration is often a symptom of something else happening with the skin — friction, shaving, picking, inflammation, ingrowns, sweat, occlusion, or irritation. So before reaching for an aggressive brightening treatment, ask yourself: Am I actually improving the client’s skin… or just trying to make the pigment disappear? Healthy skin comes first. Think HEAL → HYDRATE → SOOTHE → TARGET. And depending on the client’s lifestyle and skin concerns, this can absolutely become a monthly maintenance service, just like a facial. 💡 SKOOL Business Tip: You don’t have to call it a “butt facial” if that doesn’t fit your brand. Create your own signature: • Glute Buff • Glute Glow • Bum Treatment • Body Refining Treatment • Booty Renewal • Back & Body Polish

Yeah. I said it. 😂 And this month, we’re not just talking about what YOU are doing to your skin. We’re talking about what your CLIENTS are doing to theirs. Because let’s be honest… How many of you have clients who: 🚨 Pick at their skin 🚨 Pop every pimple they see 🚨 Use 7 different products because TikTok told them to 🚨 Scrub their face like they’re cleaning a kitchen floor 🚨 Use body products on their face 🚨 Skip SPF 🚨 Over-exfoliate 🚨 Sleep in makeup 🚨 Don’t moisturize because they’re “oily” 🚨 Think burning = working 🚨 Think more products = better skin 🚨 Come to you AFTER they’ve already damaged their skin trying to fix it themselves And then they look at YOU like… “Can you fix this?” 😂 That’s where we come in. 🧠 THIS MONTH’S CHALLENGE: STOP DOING THE SAME OLD SHIT TO YOUR SKIN. And just as importantly… STOP LETTING YOUR CLIENTS DO THE SAME OLD SHIT TO THEIR SKIN. We’re going to use this series to start having real conversations about the habits we’re seeing in the treatment room. So I’m creating a SEPTEMBER SERIES discussion board specifically for this. 👇🏽 GO TO THE BOARD AND DROP ONE THING YOUR CLIENTS ARE DOING TO THEIR SKIN THAT MAKES YOU CRINGE. Don’t just say: “My clients pick their skin.” Tell us what they’re doing. Tell us what you’ve tried to educate them on. Tell us what you’re seeing over and over again. Let’s turn this into a conversation. And I’m starting with one that I think we NEED to talk about: 👨🏽 MEN + SKINCARE. How many male clients are you actually treating? Because I’ve been doing skincare for years, and a HUGE part of my clientele has always been men. And you know what I’ve learned? Men don’t necessarily hate skincare. A lot of them have just never been properly educated about it. They’ve been told facials are “not for them.” They don’t know what products to use. They don’t understand why they need professional treatments. And some of them don’t even realize how much their skin is being affected by shaving, sweating, products, lifestyle, and everyday habits.

And a BIG welcome to everyone who is new to the community! 👋🏽 September is officially where we get back into the work. Classes begin September 11th, so if you’re new here, now is the time to get familiar with the community. Before we get started, I want to make sure everyone understands the difference between STANDARD + PREMIUM and how to get the most out of your membership. 📚 STANDARD MEMBERS Your membership gives you access to the community, trainings, discussions, resources, tips, vendor information, and everything being shared throughout EDU. For our live trainings, Standard members will have the training manual/content available as a read-along so you can follow along with the instructor, take notes, and apply what you’re learning. ⭐ PREMIUM MEMBERS Premium is designed for those who want to go a little deeper. You get an additional full hour surrounding the training — 30 minutes BEFORE and 30 minutes AFTER — where we can slow down, answer questions, break down situations, and talk about the things that don’t always fit into the regular training. Premium members also receive the training manuals directly by email, so you have your materials to keep and reference after class. So if you’re Premium, USE YOUR ACCESS! Don’t just sign up and sit in the room. Ask questions. Bring your client situations. Take advantage of that extra time. And remember — EDU is not just about watching classes. It’s about becoming better at what you do. We have A LOT happening inside the community: 📌 Mentorship 📌 Fact Friday 📌 Tips & Tricks 📌 Melanated Skin 📌 Product Knowledge 📌 Core Lessons 📌 Vendor Information 📌 Live Trainings 📌 September Series 📌 Community Discussions CHECK THE TABS AT THE TOP OF THE COMMUNITY. 👀 There is already information sitting there waiting for you. And here’s my challenge for September: 👀 INVITE ONE PERSON. Not somebody who’s just going to join and disappear. Invite ONE esthetician, skincare professional, student, or beauty professional who you KNOW is ready to learn, grow, ask questions, and actually apply what they’re learning.