September Series | Body Edition 🍑 Let’s talk about the skin people love to hide. Your butt has skin too. Your back has skin. Your inner thighs have skin. Your bikini area has skin. So why do we treat the face like it deserves professional skincare… but completely ignore the rest of the body? As estheticians, we have an opportunity to change that. A butt facial, glute exfoliation, bum treatment, or whatever fits YOUR brand and niche is essentially professional skincare for another area of the body. The treatment may include cleansing, exfoliation, extractions when appropriate, targeted products, hydration, soothing, and barrier-supportive aftercare — all based on the client’s skin type, concerns, lifestyle, and contraindications. And there are plenty of clients who could benefit from adding this type of treatment to their routine. Think: 🍑 Dancers 🍑 Athletes & gym-goers 🍑 People who sit for long periods 🍑 Clients dealing with congestion or rough texture 🍑 Clients experiencing ingrown hairs 🍑 Clients concerned about uneven tone or post-inflammatory discoloration 🍑 Anyone who simply wants healthier, smoother-looking skin And here’s the part I really want estheticians to understand: Don’t make the treatment ONLY about “lightening.” Discoloration is often a symptom of something else happening with the skin — friction, shaving, picking, inflammation, ingrowns, sweat, occlusion, or irritation. So before reaching for an aggressive brightening treatment, ask yourself: Am I actually improving the client’s skin… or just trying to make the pigment disappear? Healthy skin comes first. Think HEAL → HYDRATE → SOOTHE → TARGET. And depending on the client’s lifestyle and skin concerns, this can absolutely become a monthly maintenance service, just like a facial. 💡 SKOOL Business Tip: You don’t have to call it a “butt facial” if that doesn’t fit your brand. Create your own signature: • Glute Buff • Glute Glow • Bum Treatment • Body Refining Treatment • Booty Renewal • Back & Body Polish

Yeah. I said it. 😂 And this month, we’re not just talking about what YOU are doing to your skin. We’re talking about what your CLIENTS are doing to theirs. Because let’s be honest… How many of you have clients who: 🚨 Pick at their skin 🚨 Pop every pimple they see 🚨 Use 7 different products because TikTok told them to 🚨 Scrub their face like they’re cleaning a kitchen floor 🚨 Use body products on their face 🚨 Skip SPF 🚨 Over-exfoliate 🚨 Sleep in makeup 🚨 Don’t moisturize because they’re “oily” 🚨 Think burning = working 🚨 Think more products = better skin 🚨 Come to you AFTER they’ve already damaged their skin trying to fix it themselves And then they look at YOU like… “Can you fix this?” 😂 That’s where we come in. 🧠 THIS MONTH’S CHALLENGE: STOP DOING THE SAME OLD SHIT TO YOUR SKIN. And just as importantly… STOP LETTING YOUR CLIENTS DO THE SAME OLD SHIT TO THEIR SKIN. We’re going to use this series to start having real conversations about the habits we’re seeing in the treatment room. So I’m creating a SEPTEMBER SERIES discussion board specifically for this. 👇🏽 GO TO THE BOARD AND DROP ONE THING YOUR CLIENTS ARE DOING TO THEIR SKIN THAT MAKES YOU CRINGE. Don’t just say: “My clients pick their skin.” Tell us what they’re doing. Tell us what you’ve tried to educate them on. Tell us what you’re seeing over and over again. Let’s turn this into a conversation. And I’m starting with one that I think we NEED to talk about: 👨🏽 MEN + SKINCARE. How many male clients are you actually treating? Because I’ve been doing skincare for years, and a HUGE part of my clientele has always been men. And you know what I’ve learned? Men don’t necessarily hate skincare. A lot of them have just never been properly educated about it. They’ve been told facials are “not for them.” They don’t know what products to use. They don’t understand why they need professional treatments. And some of them don’t even realize how much their skin is being affected by shaving, sweating, products, lifestyle, and everyday habits.

And a BIG welcome to everyone who is new to the community! 👋🏽 September is officially where we get back into the work. Classes begin September 11th, so if you’re new here, now is the time to get familiar with the community. Before we get started, I want to make sure everyone understands the difference between STANDARD + PREMIUM and how to get the most out of your membership. 📚 STANDARD MEMBERS Your membership gives you access to the community, trainings, discussions, resources, tips, vendor information, and everything being shared throughout EDU. For our live trainings, Standard members will have the training manual/content available as a read-along so you can follow along with the instructor, take notes, and apply what you’re learning. ⭐ PREMIUM MEMBERS Premium is designed for those who want to go a little deeper. You get an additional full hour surrounding the training — 30 minutes BEFORE and 30 minutes AFTER — where we can slow down, answer questions, break down situations, and talk about the things that don’t always fit into the regular training. Premium members also receive the training manuals directly by email, so you have your materials to keep and reference after class. So if you’re Premium, USE YOUR ACCESS! Don’t just sign up and sit in the room. Ask questions. Bring your client situations. Take advantage of that extra time. And remember — EDU is not just about watching classes. It’s about becoming better at what you do. We have A LOT happening inside the community: 📌 Mentorship 📌 Fact Friday 📌 Tips & Tricks 📌 Melanated Skin 📌 Product Knowledge 📌 Core Lessons 📌 Vendor Information 📌 Live Trainings 📌 September Series 📌 Community Discussions CHECK THE TABS AT THE TOP OF THE COMMUNITY. 👀 There is already information sitting there waiting for you. And here’s my challenge for September: 👀 INVITE ONE PERSON. Not somebody who’s just going to join and disappear. Invite ONE esthetician, skincare professional, student, or beauty professional who you KNOW is ready to learn, grow, ask questions, and actually apply what they’re learning.

MICRODERMABRASION: KNOWING WHEN, WHY & FOR WHOM Microdermabrasion is one of those treatments that can seem simple on the surface — exfoliate the skin, remove dead skin cells, improve texture — but choosing when to perform it, when NOT to perform it, and which client is actually a good candidate requires a deeper understanding of the skin. In this intensive treatment lecture, we’re going beyond the basic steps of a microdermabrasion treatment. We’ll discuss: • What microdermabrasion actually does to the skin • The difference between mechanical exfoliation and other forms of exfoliation • Which skin types and conditions may benefit from microdermabrasion • When microdermabrasion may NOT be appropriate • How to evaluate the client’s skin before treatment • Understanding sensitive, dry, oily, mature, and combination skin • How Fitzpatrick skin type can influence treatment considerations • Common contraindications and precautions • How over-exfoliation can compromise the skin barrier • How to determine whether microdermabrasion is the right treatment — or whether another treatment would be more appropriate • Treatment frequency and client maintenance • Common mistakes estheticians make when performing or recommending microdermabrasion THE BIGGER LESSON As an esthetician, knowing how to perform a treatment is only one part of being a professional. You also need to know: WHY are you performing this treatment? WHO is the treatment appropriate for? WHEN should you modify or avoid it? WHAT does this client’s skin actually need? That is the difference between simply performing treatments and becoming an esthetician who can confidently assess, customize, and educate. This will be an intensive, lecture-style treatment discussion designed to get you thinking beyond the protocol and into the reasoning behind your treatment choices.

Going solo can be one of the most exciting steps you take in your esthetics career. You get to create your own environment. You choose your services. You set your schedule. You decide how you want your clients to experience your brand. But there is something I want every esthetician to understand before making that transition: Being a solo esthetician does not mean you only have one job. When you become the owner of your own business, you are wearing multiple hats. You are the esthetician, but you’re also the marketing department, customer service department, purchasing department, operations manager, bookkeeper, receptionist, educator, and CEO. That is why being technically good at performing a facial is only one piece of becoming successful on your own. Here are five things I want you to seriously think about before you go solo. 1. TREAT YOUR BUSINESS LIKE A FULL BUSINESS One of the biggest mistakes I see estheticians make is treating their business like a place where they simply perform services. Your treatment room is not the entire business. Think about Target, Sephora, a hotel spa, or any other successful company. There are multiple departments working behind the scenes to make the customer experience possible. There is marketing. There is human resources. There is purchasing. There is inventory. There is customer service. There is accounting. There are operations. There is management. There is training and education. As a solo esthetician, you may not have employees handling those departments—but you still have those departments. Key Point #1: Learn to wear multiple hats. You might spend two hours performing services and then spend another hour answering messages, ordering supplies, creating content, cleaning your space, balancing your books, and following up with clients. That’s not “extra work.” That’s the business. If you only think about the treatment, you’re thinking like an esthetician. If you’re thinking about the treatment, the client experience, the money, the marketing, the supplies, the schedule, and the future of the company, you’re thinking like a business owner.