If you're reading this, you've decided that video is worth doing — but you're not trying to become a full-time content creator, and you don't have a marketing department. That's exactly who this community is for. I'm a trial lawyer. Twenty-plus years in the courtroom, and for most of that time I ignored marketing completely. I'm also a dad to 9 kids. When I finally started marketing with video, I made every mistake you'd expect: random ideas, inconsistent recording and publishing, and trying to do it all myself. The first big breakthrough for me was hiring a PT VA, who still works for me, to begin taking over parts of the process. This gave me confidence to delegate more and more things to others. The second big breakthrough was creating a very strategic decision for identifying my desired viewer, and having a clear purpose for each video and each channel. That's what Simple Video Systems is built around. Five things guide everything we do here: 1. Keep the process simple. Complexity is the enemy of consistency. 2. Always look for what can be delegated or automated. Your time is the scarce resource. 3. Know your audience and your purpose before you hit record. 4. Minimize editing. 5. Treat video as your organic edge. It's still one of the few tools a small business can use to compete with bigger, better-funded competitors — and with AI-generated content. Who this is for: Small business owners and service providers — solo operators and small teams — who want video to actually rank and get found, not just rack up views. If you'd rather build something durable in search than chase a trending sound, you're in the right place. Your first step: Reply below and tell us: - What you do and who you serve - Where you're starting from with video (zero, a little, or a lot) - The one thing about video marketing that feels hardest right now No perfect answers needed. Just start the conversation. Glad you're here. — Craig