As someone who has quit more youtube channels and podcasts than most of you have probably started, I've concluded that perhaps the single most useful tool to remaining consistent is to have a co-host, and ideally a co-host that you pay to be there. This year I made a firm commitment to myself to grow my personal brand toward the following audiences: other attorneys, truck drivers, friends and family, and prospective clients. Each of these are distinct audiences requiring a distinct style and purpose. For me, this has meant separate and distinct content silos. Now, if you've struggled to get one channel going, you probably think it's crazy to do multiple channels. And there may be a little truth to that. But having a distinct audience in mind is very liberating. It makes planning content and framing your message much simpler. However, in order to stay consistent with each of these channels, I new I needed help. So I hired my friend and former employee, Lea, to help me out PT. We record back to back podcasts on Monday afternoons--both directed at lawyers. We will record back to back episodes on Thursdays, which will be directed to truckers and family/friends, respectively. Having someone you pay to be there makes it easier for them to show up and them showing up makes it more difficult for you to bail. So if you're struggling with consistency, consider hiring someone to be your co-host.

I'm not someone who scripts my podcasts or long form videos (as opposed to my shorter SEO type videos, which I do). Unless you truly script your episodes, which I don't recommend, it's likely that the best or most potent part of your video/episode is not the beginning. It's probably somewhere in the middle or maybe the end. Because of this, the formula I use for almost all my videos is as follows: 1. Identify the "zinger" or "key moment" in your video (These are created automatically in Riverside where I record). 2. Move that zinger clip to the very beginning of the video. 3. Insert a brief transition or, if you must, a very brief intro jingle. 4. Then play the remaining full video. The reason for this is it helps new viewers to immediately see something worth watching, and it lets existing viewers know this video is worth staying for.

How many of you have hired coaches to help you in your video and/or podcasting efforts? Did you find it helpful? Did you find it worth the investment? If cost wasn't a limiting factor, what would you love to have someone teach you how to do?

A few weeks ago I mentioned I was ordering an Insta360 Wave and Link2 webcam. Links below. I'm blown away. I had long struggled to find a way to make high quality video/audio content with multiple people. If you are just doing things solo, it's pretty easy. But if you want multiple people, it gets complicated fast. Audio and Video become complicated. I bought very high quality mics and video mixers and hardly used them because they're just complex to use. Along came away the Wave and Link2. Separate products that work together to solve all my problems. The AI software uses the mic to detect the direction of the speaker and the moves the web cam to the speaker via its gimbal. It's so small and simple. I'm including a picture of the device. Below is a short clip with stock video and audio. I added some light blurring on the camera. I recorded and lightly edited in Riverside. Let me know what you think. Wave: https://a.co/d/09m5Y0or Link2: https://a.co/d/01b0NJdD

I mentioned in a post last week that I had a tiktok video go viral. I then had a second video go viral on an entirely different topic. Both went viral because there was tons of comments and engagement--positive and negative to the idea I was presenting. Both of these clips were 30-60 second parts of a 30+ minute long form video on a range of topics. I now plan to create stand alone long form videos on those topics and post additional content on those ideas. My general content framework now goes something like this. general long form video. -->. short form clips --> focused long form and other content on topics that succeeded with clips.