Has anyone else noticed that more traffic doesn’t always mean more sales?
One of my stores is pulling consistent traffic daily, ads are optimized, CTR is solid… but conversion is sitting under 4–5% and feels capped.
Before anyone says “bad product” or “fix your ads,” I’ve tested variations already. I’m starting to think the issue is not traffic-related at all, but something deeper most people ignore.
Curious to hear different perspectives what do you think usually causes this plateau?