Start Here
Start here. How the community works, your 14-day roadmap, and your Week 1 install checklist.
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Foundations
Set the basics first: your offer and service area, the numbers that matter for a turf business, and the angle your ads will sell.
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Install the Machine
Build it all yourself, starting from zero: your GoHighLevel account with the system loaded, a website ready for texting approval, your business number and text registration, your calendars, every text in your words, and your Facebook Page and ad account.
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AI Setter Live
Switch on the front desk: how the AI setter works, setting it up for your business, missed-call text-back, the go-live test, the callback routine and your go-live checklist.
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Ads That Book Estimates
Create and launch Meta ads that book estimates: ad scripts, the lead form, the campaign build, budget rules and launching Campaign #1.
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Follow-Through
Protect every lead: speed-to-lead, the automatic follow-up texts, old lead reactivation, reviews and referrals, daily call lists and your Days 8-14 tally.
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The Vault
Every worksheet, template and checklist in one place: the Evergreen Worksheets, a quote template, a swipe file and printable job checklists.
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Unlock in 30 days
Scale
Month 2 and beyond: retargeting, creative testing, and scaling the campaigns that are working.
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Unlock in 30 days
AI Voice
Month 2 and beyond: when voice AI helps, and how to set up a voice agent that captures every call and alerts you.
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Unlock in 30 days
Reviews & Referrals Engine
Month 2 and beyond: a simple system that turns finished installs into reviews and referrals.
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Unlock in 30 days
Numbers & Help
Month 2 and beyond: your weekly scorecard, the monthly review, and how to hire support as volume grows.
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Unlock at Level 3
Google Maps
Bonus: show up when homeowners search Google Maps near you. Four weeks of setup inside your free Google Business Profile (categories, services, reviews and posts), then 30 minutes a week. Unlocks at Level 3: post your done-tests, and every like you get is a point. Best started after Day 14.
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