Competitive Intelligence in the AI Search Era

Understanding how your competitors are being cited by AI systems is crucial for strategic positioning. The SPARK Framework™ includes competitive analysis as a core component of implementation.

Start by querying AI platforms with your target keywords and noting which brands are mentioned. Analyze their content structure, schema implementation, and platform presence. Look for gaps where they're being cited and you're not, but also identify opportunities where neither you nor competitors are showing up.

This intelligence informs your content strategy and helps you prioritize optimization efforts where you can gain the most ground.

Question for the community: How are you tracking competitor visibility in AI search results? What methods or tools are proving most effective?

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