I haven’t fully applied Edward yet, so this is more of my first-impression feedback than a results post.
So far, what stands out to me is the structure. I can see how Edward is not just “write me some ads,” but more like having an ads operator with a process, examples, and decision-making built in. That alone is helpful because ads can feel overwhelming when you’re trying to remember every step yourself.
What I’m appreciating most is the idea that I don’t have to master every setting before I start. The folder/system gives the AI a way to follow the process, create the ads, and help with the setup instead of me staring at a blank screen or trying to piece everything together manually.
I also like the emphasis on offer first, ads second. That was a helpful reminder that if something is not working, it may not be the ad account or the targeting. It may be the promise, the page, or the order value.
What could be better for someone like me is more visual walkthroughs at the very beginning. I’m still getting comfortable with folder-based AI workflows, so seeing exactly how to point ChatGPT or Claude at Edward and what to expect would make it easier to move faster.
Overall, I’m excited by the concept. I haven’t implemented it yet, but I can already see how this could save a lot of time and make running ads feel less intimidating once I get it set up properly.