11d • Wins & Tips
12 000 views in a couple of days
This is by no means stellar in the world of Shorts (the top ones get millions of views) but this is an instant outlier for my channel and is great to see the potential it implies. My new channel is @thesmallcrown if you are interested in taking a look.
4 shorts videos in and the research I did before launching this channel is already proving true.
The channel has jumped to 74 subscribers in 2 days since launch mostly from the outlier video.
Viewership is mostly 24-44 year old women which is the demographic I was wanting to target. I think the cute kids in the video is helping that.
The viewership has shifted from predominantly Australia and India to USA, Australia and United Kingdom.
This channel is part of my strategy to have a flywheel of content that leads to itself. Online viewership builds brand awareness and evidence of people enjoying the experience. It gives me a catalogue to point people to for live bookings at festivals and events that I can charge for, which builds my digital content for the channel by recording at the event. As viewership grows I get to be my own brand sponsor to promote shows and other products people can purchase or shows I want to point them to online (eg the web series I am writing that will be on another channel). One feeds the other.
I was out a another community festival yesterday doing it all again. Got 20-30 usable clips of people playing and had two people yesterday asking me about coming to other live event they are running.
At this stage - yes - it is an hours of my time with no direct return - but I call this the capital investment in building the product.
I know a few other people in here are doing stuff on YouTube - what are you working on for your channel atm?
2
3 comments
12 000 views in a couple of days
powered by
skool.com/self-produced-1889
Stop building your arts business alone! For indie producers on stage, on screen and online. Doing the work to grow our artistic business...together.
Suggested communities
Powered by