thougths?

This is by no means stellar in the world of Shorts (the top ones get millions of views) but this is an instant outlier for my channel and is great to see the potential it implies. My new channel is @thesmallcrown if you are interested in taking a look. 4 shorts videos in and the research I did before launching this channel is already proving true. The channel has jumped to 74 subscribers in 2 days since launch mostly from the outlier video. Viewership is mostly 24-44 year old women which is the demographic I was wanting to target. I think the cute kids in the video is helping that. The viewership has shifted from predominantly Australia and India to USA, Australia and United Kingdom. This channel is part of my strategy to have a flywheel of content that leads to itself. Online viewership builds brand awareness and evidence of people enjoying the experience. It gives me a catalogue to point people to for live bookings at festivals and events that I can charge for, which builds my digital content for the channel by recording at the event. As viewership grows I get to be my own brand sponsor to promote shows and other products people can purchase or shows I want to point them to online (eg the web series I am writing that will be on another channel). One feeds the other. I was out a another community festival yesterday doing it all again. Got 20-30 usable clips of people playing and had two people yesterday asking me about coming to other live event they are running. At this stage - yes - it is an hours of my time with no direct return - but I call this the capital investment in building the product. I know a few other people in here are doing stuff on YouTube - what are you working on for your channel atm?

It's a comment, and it's positive but I want to correct the grammar 🤣🙃

I started a new YouTube channel as part of a content flywheel designed to drive online and offline growth. I did a lot of research first to find the approach to support my IRL business activities and I am excited to finally have enough content ready to edit to get it started. I have started this channel as a Shorts first channel - I will add long form later but the start of this is with clips of people playing The Pop Up Game Show (TPUGS) activities. I got to attend a local community festival and had over 20 groups come through to play and agree to be filmed. I designed TPUGS to be a multichannel experience that drives income from multiple sources: - sessions that can tour my OSHC groups as a purchasable experience, - supported by games played on a YT channel to drive demand, - the potential for that channel to be monetised to bring in direct income from YT - bring sponsors for the IRL sessions and online content. So I have 21 viable clips from that first session. I am attending another festival tomorrow and expect to get double that. It is so interesting watching a new channel and seeing the views and watch time develop. Each of the new videos hit around 800-900 views in the first 24 hours then plateau. This is expected on a new channel as the algorithms test the content with viewers. There is an expected spike coming later when the system works out who the audience is. One of the videos has had it's first spike reaching around 3000 views in the last day or so. The strategy is unfolding and I am excited to see it beginning.

What a phrase. And apparently this is true: During his "wilderness years" in the late 1920s, Churchill famously targeted writing 2,000 words and laying 200 bricks a day. He credited this physical labor with keeping his severe depression—which he famously called his "black dog"—at bay. Keep moving!!