In Searcher School we have gone over how to use Instantly in tandem with Claude Code to do enriched cold email outreach.
However there is a burgeoning strategy amongst general cold outreach to use AI workflows along with enriched data to deliver personalized outreach per email (and therefore per business). I would imagine this would be a significant advantage when done right especially with cold email success rates declining. I am wondering if anyone has successfully implemented this workflow and/or if this is something worth discussing in the next call.