Hormozi Testimonial Template · ScaleProof Agency Hub

Aug '24 • General

Hormozi Testimonial Template

here's the Hormozi template Leo mentioned a couple days ago on your post.

I couldn't find the exact SOP (we are moving our SOP platform at the moment so it's a bit of a mess) but here is a breakdown and the direct video from Hormozi (got this from the Skool Games) which we took heavy inspiration from in our own testimonial SOP at Fluxomate!

'Here's Alex's exact questionnaire template he uses to get testimonials from his clients.

He calls it "Success Interviews" and outlines the "Epiphany Bridge" to create "Lifecycle Ads" for a 60-90 second video you can use for content, bonuses and ads.

PHASE 1: BEFORE PURCHASE

Q1: [INTERNAL] What was life like before internally - before you saw this, did this?

Q2: [EXTERNAL] What were the external stats other people would observe about you before you decided to do this thing?

PHASE 2: DURING PURCHASE

Q3: [EXTERNAL] What made you actually take the next step, externally?

External - I was making $3k/mo, behind on payments, almost lost house, had to downgrade our car (external stuff)

Q4: [INTERNAL] And internally, what were the things you were most concerned about?**

Internal - I was struggling, my wife didn’t respect me anymore bc I couldn’t make money

EPIPHANY QUESTIONS

Then I saw an ad from Alex and it kinda caught my eye.

Q5: What were your biggest concerns?

I didn’t know if it was legit

Q6: Well what made you decide to do it anyways?

Well I saw the other people that had testimonials and saw a guy who had almost the exact same model as me… so if it worked for that guy maybe I’ll give it a shot.

PHASE 3: AFTER PURCHASE

Q7: What’s life like now, externally and internally?

Now I was able to get back the car, I upgraded, we moved to a better neighbourhood, my kids can go to a better school and I feel better about myself.

OUTCOME: Condense into 60-90 sec video and also becomes an ad.

Watch full video here

Start at 12:12 to 14:48'

Hope this helps!

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