Amazon PPC success starts with winning the Buy Box.
Yet, many sellers overlook this critical step and pay the price daily.
Before scaling campaigns, ask yourself:
✅ Is my Buy Box eligibility strong for all SKUs?
✅ Are my prices competitive yet profitable?
✅ Is my inventory well-stocked and properly distributed?
Remember: Ads amplify your listing’s strengths and weaknesses.
Fix your foundation before investing more in ads.