𝗬𝗼𝘂𝗿 𝗮𝗱𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗮𝘁𝗰𝗵 𝘁𝘆𝗽𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲. Broad, Phrase, and Exact each play a different role. Discovery. Expansion. Precision. When they’re mixed without intent, budgets leak fast. When they’re structured right, performance compounds. Stop paying for the wrong searches. Start aligning match types with strategy.

Before stepping into the online space, I was stuck in the 9–5 grind. It wasn’t easy long hours, limited growth, and barely enough time to think beyond the daily routine. Thankfully, my cousin introduced me to e-commerce, and that’s when everything started to shift. I took the leap, launched my store, and things began moving slowly but surely. Wanting to grow faster, I joined this amazing Free Group Helping Business Owners and Entrepreneurs Make More Money With Marketing hoping to learn better strategies to scale. And then, it happened. One of the members here shared a marketing tip that completely changed the game for me. I gave it a try, and to my surprise, my store sales tripled. Today, I’m making over $17,000/month from my store something I couldn't have imagined a few months ago. A big thank you to that member, and even more to the admin of this group. Most of his tips and advice really work, and if it weren’t for this community, I wouldn’t be where I am today. I’m truly grateful. If you're in this group keep learning, keep testing, and don’t give up. This space can literally change your life

Is your ACOS too high? Your single Automatic campaign is likely the problem. It blends all search data, often paying for low-converting clicks. Control your data to control your ACOS. Treat research and competitor campaigns differently.