Prime Day 2026 comes with five key cutoffs leading up to the event. Here’s the full timeline, in sequence: 👉 April 30 — final opportunity to lock in Best Deals and Lightning Deals while getting $50 off the initial fee 👉 May 18 — Amazon rolls out its updated Typical Price policy (your pre-event coupon activity could weaken your strikethrough pricing) 👉 May 26 — absolute deadline to submit Best Deals and Lightning Deals 👉 May 27 — last day for inventory to be received via AWD and FBA with minimal shipment splitting 👉 June 5 — final inventory receive-by date for FBA shipments using Amazon-optimized splits 🚩 Important note on the May 18 update: transactions during Prime Day itself won’t count toward the Typical Price calculation. However, the 90-day window before the event does. If you’ve been running continuous coupons throughout Q2, there’s a strong chance your strikethrough pricing is already compromised before Prime Day even begins. For comprehensive in-depth analysis of your listings, book our 'Free Oddit' today!

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Most Amazon sellers are burning budget between 2 AM and 5 AM and don't even know it. Your campaigns run 24 hours a day. But your conversions don't. Some hours convert at 15%+ CVR → every click is gold. Other hours convert at under 2% → you're paying to show ads to window shoppers. The problem? Amazon's default reporting doesn't make this obvious. You see a daily ACoS of 30% and move on — without realizing that 40% of your spend is going to 6 dead hours. So We built a plug-and-play Excel engine that fixes this in 5 minutes a day. Here's what it does: → You paste raw hourly data (Date, Campaign, Hour, Impressions, Clicks, Spend, Orders, Sales) → It auto-calculates CTR, CPC, CVR, and ACoS for every hour → It compares each hour's CVR against your daily average (or a custom benchmark) → It classifies every hour as BOOST, HOLD, or REDUCE → It tells you the exact bid adjustment % to apply in Amazon Ads The dashboard at the top shows your Top 3 converting hours and Worst 3 wasted hours instantly. No formulas to write. No VLOOKUPs to debug. Just paste → read → act. Result for most sellers we have shared this with: 15–25% reduction in wasted spend within the first 2 weeks. We are giving away the full workbook + a 10-page step-by-step PDF guide for free. Comment "HOURLY OPTIMIZER" below and We’ll DM both files to you. (Must be connected or follow SwiftStart so we can send the message.) #AmazonPPC #AmazonFBA #AmazonAds #EcommerceGrowth #PPCOptimization