Are Your Amazon Ads Wasting Money on the Wrong Searches?
𝗬𝗼𝘂𝗿 𝗮𝗱𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗮𝘁𝗰𝗵 𝘁𝘆𝗽𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲. Broad, Phrase, and Exact each play a different role. Discovery. Expansion. Precision. When they’re mixed without intent, budgets leak fast. When they’re structured right, performance compounds. Stop paying for the wrong searches. Start aligning match types with strategy.