When running ads on products with multiple variations, it’s tough to track how much ad spend and sales go toward each ASIN. Here’s a breakdown to help:
Reports You Need:
1. Sponsored Products – Advertised Product Report
2. Sponsored Display – Advertised Product Report
3. Sponsored Brands – Attributed Purchase Report
4. Sponsored Products – Purchased Product Report
5. Sponsored Display – Purchased Product Report
A full picture of real ad-driven sales, including both direct and indirect conversions.