Are Your Amazon Ads Wasting Money on the Wrong Searches?
๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฎ๐—ฑ๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐—ณ๐—ฎ๐—ถ๐—น๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐˜๐—ฐ๐—ต ๐˜๐˜†๐—ฝ๐—ฒ๐˜€ ๐—บ๐—ถ๐—ด๐—ต๐˜ ๐—ฏ๐—ฒ.
Broad, Phrase, and Exact each play a different role.
Discovery. Expansion. Precision.
When theyโ€™re mixed without intent, budgets leak fast.
When theyโ€™re structured right, performance compounds.
Stop paying for the wrong searches.
Start aligning match types with strategy.
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Geoff Bekavac
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Are Your Amazon Ads Wasting Money on the Wrong Searches?
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