๐ฌ๐ผ๐๐ฟ ๐ฎ๐ฑ๐ ๐ฎ๐ฟ๐ฒ๐ปโ๐ ๐ณ๐ฎ๐ถ๐น๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐บ๐ฎ๐๐ฐ๐ต ๐๐๐ฝ๐ฒ๐ ๐บ๐ถ๐ด๐ต๐ ๐ฏ๐ฒ.
Broad, Phrase, and Exact each play a different role.
Discovery. Expansion. Precision.
When theyโre mixed without intent, budgets leak fast.
When theyโre structured right, performance compounds.
Stop paying for the wrong searches.
Start aligning match types with strategy.