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Welcome!
Packaging is one of those industries that looks simple from the outside… but once you’re in it, you realize how many moving pieces there really are. Design, production, sourcing, logistics, trends, materials, budgets, timelines, there’s a lot to learn, and most of it isn’t taught anywhere. I created this community to bring together people who are interested in packaging design, PR mailers, influencer boxes, and the real behind-the-scenes of how these projects actually get made. Inside, I share insights from real projects, trends I’m seeing in the industry, and lessons learned from years of designing and producing custom packaging for major brands and campaigns. This is also a place where you can ask questions. I host regular office hours where you can bring challenges, ideas, or things you’re stuck on, even if you’re not a paying client. For those who want to go deeper, I offer: - A packaging course (with some free modules and advanced paid modules) - Optional 1:1 sessions for more personalized guidance - Affiliate resources and tools that I personally use and recommend My goal is simple: to build a community, share real knowledge, and help more people understand how packaging really works, while creating a space where creatives, marketers, and entrepreneurs can learn from each other. If you’re curious about packaging, building mailers, or growing in this space, you’re in the right place.
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Planning a PR Mailer?
Hey! We just added a our first lesson. PR mailers look exciting and fun from the outside, but behind every great unboxing experience is a lot of planning, logistics, and small details that make a big difference. If you’re planning a PR mailer, influencer kit, or launch box, here are seven things people often overlook. Be sure to check it out! It is totally FREE!
Why Rigid PR Boxes Cost So Much (And Where the Money Actually Goes)
This is one of the most misunderstood parts of packaging, especially at small quantities. If you’re designing PR kits or influencer mailers, this will help you understand pricing and planning much better. Something I see all the time is people assume we just design a box and go straight into production. In reality, there’s usually testing, adjustments, and fine tuning before anything is made. That process is a big part of why custom packaging takes time. Read the full article by click the link below. >>> READ HERE <<< FYI - I also added it as a section under the classroom tab. Next week, I will be diving into why corrugated mailers cost less, and when to use them. Hope you enjoy!
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Why Some PR Kits Work, and Others Don’t (My Perspective)
Check it out! Read our latest article, now please remember this is my personal opinion, so take it or leave it, but I hope you enjoy it. >>> READ ARTICLE HERE <<<
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