Control the conversation by asking better questions.
Sales Principle for New Reps: Control the Conversation by Asking Better Questions The fastest way to lose a sale is to talk too much. Great sales reps lead with questions, not pitches. If you’re asking the right questions, the prospect will: - Reveal their real pain - Talk themselves into the solution - See you as the expert Simple rule: 👉 If you’re talking more than the prospect, you’re losing control. Use this framework: - Situation: “How are you currently handling this?” - Problem: “What’s frustrating about that?” - Impact: “What does that cost you if nothing changes?” - Vision: “If this were solved, what would that look like?” When they explain the problem in their own words, your close becomes obvious.