Pricing doesn’t have to be a mystery—or a migraine. In this fast-moving, live virtual session, we’ll pull back the curtain on the strategies top businesses use to set prices that sell. No fluff, no jargon—just real talk and proven tactics you can put to work immediately.

From one-person consultancies to service firms and sales-driven teams, this session will highlight what works, what doesn't, and how to build systems that keep clients coming back—and bringing others with them. Together, they’ll unpack how referrals, renewals, and loyalty programs can drive consistent, scalable growth for business no matter what the industry.

For digital-first B2B entrepreneurs, creative consultants and sales professionals who want to know the specific steps in a sales process that works for your business. We break down each step, so you can quickly apply to your business to identify business opportunities, initiate more sales conversations repeatable and convert prospects to paying customers faster, without feeling salesy or pushy.