8d (edited) • General discussion
Your marketing isn't the problem...
Let me know if this sounds familiar...
You just finished building your MVP, and you're ready to launch your SaaS to the world...
Wohoo!!
Then....
Month 1-3: You go all-in on SEO 📈. Nothing happens.
Month 4: You pivot to Facebook Ads 💸. You lose money.
Month 5: You start planning a YouTube channel 🎥, convinced this is the one.
Also Month 5: You realize you hate being on camera, so you try AI Avatars.
Also, Also Month 5: You realize AI avatars suck.
😤
This cycle of trying a channel, having it fail, and moving to the next one is exhausting.
It's one of #1 reason founders burn out on marketing and go back to what they know: developing more features.
Here’s the insight that will save you years of struggle:
The problem isn't the channel. It's the offer.
If you write a song nobody likes, it doesn’t matter if you play it on a piano or a guitar.
The song is still the problem.
A hit song?
It sounds good (sometimes even better) when you strip out all the instruments!
Your product is the song. Your marketing channel is just the instrument.
Instead of trying to find the perfect instrument?
First, focus on writing a hit song—a validated offer that people have already proven they will pay for.
When you have that, "selling" and marketing will happen even when you're not trying.
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Your marketing isn't the problem...
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