Pinned
Jan 23 •
What I Learned Going Broke Last Fall
For those of you that joined and have no idea who tf I am, let me reintroduce myself. My name is Ryan Roehl. I'm 21, running what I call a "sports marketing agency" - just me and my Philippine editors. Some numbers to show I'm not full of shit: - Hit my first $10k month at 19, purely through sports content (events, brands, etc.) - Record month was last summer - $45k at about 50% margin - Total 2024: ~$200k in revenue as a college dropout Numbers sound cool, but it's not all sunshine and rainbows. This past fall I took a nice hit. Went down to damn near zero due to some bad business decisions. During that low period I learned something: if I want to build a real lasting business as a creative with a sports background, I can't just make "cool" content. I need to build ecosystems that drive actual results for clients. So I started exploring the stuff I'd been avoiding - paid ads, funnels, the full marketing picture beyond just videos. And it changed everything. Here's what I realized: My eye for creative vision can be applied to way more than just content. I can combine creative abilities with marketing principles and become a machine that turns eyeballs into actual dollars for clients. Tactically it looks like this: Organic content + paid ads + funnels = $$ But here's where it gets interesting. When you learn this stuff, you escape the trap of trading time for a set rate. Instead, you trade your time for unlimited upside. Right now you probably charge a couple hundred, maybe a couple thousand a month for a set number of videos. You film, you edit, you deliver. End of the line. Meanwhile I made almost $8k off one client in January. Here's the real breakdown: Client A - January - Base pay: $2,000/mo - Rev share: 15% of revenue I generate - Deliverables: 30 posts/month minimum - Total payout: $7,974 That rev share exists because I can prove my work makes them money. So I take a cut of what I generate. So here's what's happening next.
4d •
What I am up to
I am not behind the camera much anymore. In fact I don't even really want to be behind the camera... Because I learned something hard last summer. When you are strictly a videographer you trade your time for money Sure, some of us can claim a result like views, maybe revenue, followers, etc. But the title "videographer" only holds so much weight, so much leverage, so much power over your true earning potential. A mentor of mine taught me about this concept and it has stuck with me deep down... Because as a videographer what do you have leverage over? - Taking videos - Planning content - Managing the social channels But what actually drives revenue? - Content designed for people to take action - Ads that convert - The correct funnel architecture - The message behind the creatives - A sales process to convert eyes into $$ And as a videographer you have no say in any of that nor do people look to you for those answers. You are replaceable. So here I was, working with some of the biggest names in sports, traveling the country But I felt like I had no real leverage. No real upside. No real results to say "hey I did that"... And that honestly felt empty So I slowly began to put the camera down And began to focus on what actually drives revenue. For the last 8 months I have had my head DEEP in the weeds on learning messaging, ads, funnels (this not just the guru landing pages lol), sales processes and how it all intertwines together. So why tf am I telling you this Because I am so clear on what I want out of life, so clear on what it will take to get me there and I have full faith that the last 8 months just laid the foundation for it to all come together. And to put some real proof on it. Just a few months into this upgraded model a client owed me $13k in a single month. This month a client will owe me $7k+. When a client CHURNED a few months ago... I was owed $25k total because of the results we generated. Why? Because I had leverage over the process and without me the revenue would not flow.
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11d •
Atlanta / Gwinnett Videographer Needed!
Looking for a videographer to come help with a small project for a baseball brand this Saturday, 5/23. Only about 2 hours. No editing required. Literally just need extra cameras and angles. Message @mattross.bsbl if you’re interested or know of someone!
13d •
Atlanta / Gwinnett Videographer Needed!
Looking for a videographer to come help with a small project for a baseball brand this Saturday, 5/23. Only about 2 hours. No editing required. Literally just need extra cameras and angles. Message me if you’re interested or know of someone! @mattross.bsbl
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skool.com/ryan-roehl-media-9540
I help videographers learn real marketing strategies so they can make more $$ without adding more deliverables.
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